Bounce rate represents the percentage of visitors who enter your site and then leave rather than continuing to view other pages within the same site. A high bounce rate often suggests that the page content is not relevant or engaging to users.
To keep visitors engaged and reduce your bounce rate, focus on optimization, content relevance, and user experience. Ensure your site loads quickly and provides the exact answers users are searching for.
By improving user experience, enhancing site speed, and aligning content with user search intent, you can successfully reduce your bounce rate and rank higher on Google.