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If you have spent more than a week trying to learn SEO, you have inevitably heard the "Gurus" preaching about the importance of Website Authority and Link Juice. They tell you that you must build a "highly trusted" website if you ever want to rank on the first page of Google.
That all sounds great in theory, but it begs a massive question: How do you actually measure "trust"? Trust isn't a physical object. You can't put it on a scale. If you spend three months executing an aggressive link-building campaign, how do you know if your website's trust level is actually increasing, or if you just wasted three months of your life?
You cannot manage what you cannot measure. You need a raw, mathematical score that proves your SEO strategy is working. That is exactly why the entire SEO industry relies on MozRank, and it is exactly why we built the RankZoa Bulk MozRank Checker. It instantly rips away the mystery and assigns a hard, numerical score to the "popularity" of any webpage on the internet.
To understand MozRank, you have to understand the history of Google. When Google was first invented, they ranked websites using a revolutionary algorithm called "PageRank." It measured how many other websites were linking to you. The more links you had, the higher your score. However, a few years ago, Google permanently hid all PageRank scores from the public to stop SEOs from manipulating the system.
The SEO software company Moz stepped in to fill that massive void. They built their own incredibly complex algorithm to estimate Google's hidden numbers. They called it MozRank.
MozRank grades the raw "Link Popularity" of a specific webpage on a logarithmic scale from 0 to 10. A brand new blog post with zero backlinks has a MozRank of 0. A digital titan like the homepage of Wikipedia or Google.com has a MozRank approaching 10.
The most important thing to understand about MozRank is that it is not simply a contest to see who has the most links. The algorithm heavily weighs the Quality of the links pointing to you.
If you go on a shady internet forum and buy 1,000 backlinks from garbage, spammy websites that have a MozRank of 1, your score will barely move. In fact, you might even get penalized. However, if you write one single incredible article, and the New York Times (which has a massive MozRank score) links to it just one time, your own MozRank will instantly skyrocket.
The algorithm understands that one vote from a trusted digital authority is worth infinitely more than a thousand votes from the dark corners of the web.
Knowing your score (and your competitor's score) is mandatory for making strategic business decisions. Here is how professionals use our tool every single day:
1. Vetting Your Backlink Opportunities
Let's say you decide to write a 2,000-word "Guest Post" for another blog in exchange for a backlink. Writing that post will take you six hours of hard work. Before you start writing, you must run their URL through the MozRank checker. If their MozRank is a 1, that backlink is practically worthless, and you are wasting six hours of your time. If their MozRank is a 5, that link is digital gold, and you should start writing immediately.
2. Domain Flipping and Purchasing
There is a massive industry built around buying and selling websites. If someone offers to sell you a blog for $5,000, you need to verify its underlying SEO strength. Running the domain through our checker immediately tells you if the site has genuine, high-quality link popularity, or if the seller artificially inflated the traffic metrics using bots.
3. Tracking Your Own SEO Growth
You should record your website's MozRank in a spreadsheet on the first day of every month. It is the ultimate barometer of your SEO health. If your score goes up, your link-building strategy is working. Keep doing what you are doing. If your score stays flat for six months, you know you need to drastically change your marketing tactics.
We built this tool to be incredibly fast and efficient for bulk auditing. You don't have to check URLs one by one:
What is considered a "Good" MozRank score?
Because the scale is logarithmic, it is incredibly easy to move from a 1 to a 3, but exponentially harder to move from a 5 to a 6. The "average" website on the internet sits somewhere around a 3. If you run a small business or a niche blog, reaching a MozRank of 4 or 5 is a phenomenal achievement that will generate massive traffic. Scores of 8, 9, and 10 are almost exclusively reserved for giant, global corporations, massive universities, and major news networks.
Is MozRank the exact same thing as Domain Authority (DA)?
No, they are different metrics that measure different things. Domain Authority (DA) predicts the likelihood of an entire website ranking high in Google based on a massive combination of factors. MozRank is a much more specific, isolated metric. It only cares about one thing: the sheer volume and quality of the backlinks pointing to a page. High MozRank heavily contributes to a high DA, but they are not the same number.
Does Google actually use MozRank to rank my website?
No. Google does not use any third-party metrics like MozRank, Domain Authority, or Ahrefs Rank. Google uses its own heavily guarded, secret algorithms. However, because Google refuses to let the public see their internal scores, MozRank is widely accepted by the SEO industry as one of the most mathematically accurate public estimations of Google's true opinion of your link profile.
How can I improve my MozRank?
There are no shortcuts or hacks. You must earn "dofollow" backlinks from other websites that already possess a high MozRank. The fastest way to do this is by engaging in Digital PR, creating highly shareable infographics, conducting original data research that other bloggers want to cite, and writing high-quality guest posts for authoritative sites in your industry.
Stop guessing if your SEO strategy is actually working. Run your URLs through the RankZoa Bulk MozRank Checker right now, get your mathematical score, and start tracking your true link popularity.
